Why Can’t All Ads Be As Fun And Smart As These Science Ones?
This has to be one of the best ad campaigns that I have seen in awhile. Not only are they clever but they impart information in a fun way that makes you want to read them.
The campaign was thought up by Rethink Canada and the Science World museum in Vancouver and are meant to get all Canadians, especially the kids, to think of science as something that can be fun and not just a bunch of dried up factoids you have to memorize in school.
One side note: that top ad is actually made from 2oz of gold and Science World had to hire two guards to watch over the ad day and night for as long as it was up.
via Bored Panda
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About the Author
Steven Hodson Steven has been around the tech world long enough to see most of the stuff we think of cool happen before which leads to a certain bit of cynicism that has contributed to him being known as the cranky old fart of the Internet. Besides sharing some of the goodness that he finds with you here at 42x you can also find him curating some digital goodness at Winextra (tech type stuff) and Rotten Gumdrops (for your daily dose of WTF).
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